more than privacy

Privacy Policy

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1. Data controller and general data privacy principles

(1) Seven2one takes the protection of your personal information very seriously and complies with the rules of data privacy laws. All personal information is collected, processed and used by Seven2one Informationssysteme GmbH, Amalienbadstraße 41c, 76227 Karlsruhe (hereinafter referred to as “Seven2one” or “we”/“us”), as the data controller in accordance with the relevant statutory provisions, in particular the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (FDPA). You can view our site notice here.

(2) As the data controller, we see it as crucial that you can trust us to comply with data privacy law at all times when you are using our website. We want you to know what personal information we collect during your visit to our website and how we process and use it. The text below provides you with relevant information in this regard. We would also like to inform you about actions we take to protect your personal information from tampering, loss, destruction and misuse.

2. Cookies

(1) When you visit our website, we may place information in the form of a cookie on the computer or mobile device you are using. You do not need to accept such cookies to visit or use our website. However, we would like to draw your attention to the fact that certain functions are only possible if you allow us to use cookies.

What are cookies?

(2) Cookies are small files that are stored on your computer. They save certain settings and data for exchange with our system through your browser. A distinction is generally made between two different types of cookies. There are “session” cookies, which are deleted as soon as you close your browser, and “temporary” or “permanent” cookies, which are stored on your data medium for a more extended period of time or indefinitely. Storing cookies helps us design our website to better meet your needs and make it easier for you to use.

What information is stored in these cookies?

(3) No personal information is stored in the cookies we use. The cookies we use are therefore not directly attributable to a specific person, meaning that they are also not directly attributable to you. A cookie is assigned an identification number upon activation. We do not associate your personal information with the cookie. On the basis of cookie technology, the most that we receive is “pseudonymised” information about which of our pages were visited and which of the services of the offer were used, for example.

How can I prevent cookies from being stored?

(4) If you do not want us to recognise the computer you are using or your mobile device, you can prevent cookies from being stored on your computer via Your cookie settings. Alternatively, you can configure your browser settings to reject cookies. For information on how this works, please refer to the instructions or Help function for your browser. However, if you refuse to accept cookies, our website may be limited in its function.

What cookies do we use?

(5) At the end of a session, most of the cookies that we use are automatically deleted from your data medium, and this includes session cookies, of course. We also use cookies that remain on your computer even after the session has ended. When you use the website again, the website will then automatically recognise that you have already visited us and also recall your preferred entries and settings. These temporary and permanent cookies (with a lifetime ranging from one month to no more than two years) are stored on your computer; the reference data stored on our web server for these cookies is automatically deleted after the specified time has elapsed. These cookies serve the purpose in particular of making our online resources more user-friendly, effective and secure. We intend these cookies to serve the purpose of adapting our website to your requirements as well as possible and to make your visit to our website as convenient as possible. You can get an overview of the cookies we use by checking Ihre Cookie-Einstellungen.

Borlabs cookie

(6) We use the Borlabs cookie on our website, which sets a technically necessary cookie (borlabs-cookie) to store information about the cookies you have consented to receiving and storing. The Borlabs cookie does not itself process any personal information.

(7) The Borlabs cookie stores the consent you gave when you first entered the website. If you wish to revoke the consent you have previously given, simply delete the corresponding cookie in your browser. When you re-enter or reload the website, you will be asked again for your consent to receiving and storing cookies.

3. Web tracking

(1) On this website, we only collect personal information automatically to the extent that is technically necessary. Under no circumstances will the data collected be sold or disclosed to third parties for any other reason. In its server log files, Seven2one automatically collects and stores information that your browser transmits to us.

This information includes:

  • The dates and times that pages were requested
  • The pages and files requested
  • The host name of the computer requesting access (the IP address)
  • The referring URL (the page you visited just before entering the site)
  • The browser type/version of the user
  • The operating system in use
  • The search term used to find the website: Google, for example

(2) This information is used by Seven2one exclusively for the purposes of data security, for statistical evaluation and for needs-based design of the website on the basis of the legitimate interests of Seven2one within the meaning of Art. 6(1)(f) GDPR. Allocation of this information to a specific or identifiable natural person will be made neither by Seven2one nor by third parties on behalf of Seven2one. This information is not merged with other information sources. No personal user profiles are created.

Use of Google Maps

(1) We use the Google Maps (API) service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), on our website. Google Maps is a web service for displaying interactive maps in order to visually present geographical information. Information about your use of our website is transferred to Google servers in the United States and stored there when you access the sub-page in which the Google Maps map is integrated; this applies in particular to your IP address. This information is stored whether or not you have a Google user account and are logged in to it and also whether or not you have a user account. If you are logged in to Google, your information might be assigned directly to your account.

(2) The data processing is based on our legitimate interests, namely our interest in optimising the user-friendliness of our website within the meaning of Art. 6(1)(f) GDPR. Google is certified under the Privacy Shield framework, which allows it to offer a guarantee of compliance with European data privacy law. Detailed information on data privacy in conjunction with the use of Google Maps can be found on the Google website: https://www.google.de/intl/de/policies/privacy/

Use of Google Analytics

(1) This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics also uses cookies (for information about the term, see clause 3 below), that is, text files that are stored on your computer and that enable analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address, which is made anonymous with the extension “_anonymizeIp()” so that it can no longer be assigned to a connecting device or user) is transmitted to a Google server in the United States and stored there.

(2) Google will use the information collected for the purpose of evaluating your use of the website, compiling reports on website activity and providing to the website operator other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law and in cases in which such third parties process information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do so, you may not be able to use the full functionality of this website. By using this website, you consent to Google processing information about you in the manner and for the purposes defined above. You can object to the collection of data by Google Analytics with effect for the future, in particular by installing a deactivation add-on (http://tools.google.com/dlpage/gaoptout?hl=de) for your browser.

(4) The data processing is based on your consent and thus is carried out on the legal basis of Art. 6(1)(a) GDPR. You can object to collection and use of your information by Google at any time or revoke your consent by changing your cookie settings on our site, for example. With its Privacy Shield certification, Google has committed itself to compliance with the Privacy Shield agreement published by the US Department of Commerce. This agreement is between the EU and the US and is in regard to the collection, use and storage of personal information from EU member states. You can find more information on Google Analytics and Google’s data privacy at https://support.google.com/analytics/answer/6004245?hl=de.

4. Online marketing (retargeting & remarketing)

(1) We also use retargeting/remarketing services from third-party providers to optimise our website for you if you give your consent for us to do this. On the basis of a cookie/tracking technology, data is collected and evaluated to optimise our advertising as well as our entire online offer (referred to as retargeting/remarketing). This information is not used by us to identify you personally. It is instead utilised exclusively to evaluate usage of our website and to target users who have already demonstrated an interest in our content and resources with interest-based advertising on our website and on other websites and social media sites of our partners.

(2) We are convinced that display of interest-based advertising is usually more interesting for the user than advertising that does not relate to the user’s interests. Display of advertising on our website or on the websites of our partners is based on an analysis of previous usage behaviour. According to the providers of the retargeting/remarketing services we use, usage profiles are generally created anonymously or pseudonymously. This information will not be merged with other personal information stored by us at any time.

(3) In the following section of this Privacy Policy, you can find out which third-party providers we work with, how your information is processed in this context and how you can deactivate retargeting/remarketing technologies.

Google Tag Manager

For reasons of transparency, we would like to draw your attention to the fact that we use Google Tag Manager on our website. This service allows website tags to be managed and integrated through an interface. Tags are tiny pieces of code that are used for purposes that include measuring traffic and visitor behaviour, tracking the impact of online advertising and social channels, setting up remarketing and targeting, and testing and optimising websites. Google Tag Manager only implements tags, meaning that no cookies are used and no personal information is collected.

Google Remarketing

(1) When in use, the remarketing function of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) serves to present interest-based ads to visitors to the website within the framework of the Google ad network. For this purpose, the website visitor’s browser stores cookies (for more on this term, see clause 3 below), which make it possible for the visitor to be recognised when they visit websites that belong to the Google ad network. This allows the visitor to be presented with ads that relate to content that the visitor has previously accessed on websites that also use the Google Remarketing function. Google states that it does not collect any personal information during this process. The data processing is carried out on the basis of the legitimate interests of Seven2one within the meaning of Art. (6)(1)(f) GDPR, namely Seven2one’s interest in analysing and optimising the website and displaying advertising that is as relevant to visitors and their interests as possible.

(2) If you do not wish to use the Google Remarketing function, you can generally deactivate it by adjusting the corresponding settings at https://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-based advertising of the ad network initiative by following the instructions at https://thenai.org/opt-out/. Additional information on Google Remarketing and Google’s Privacy Policy can be found at: https://www.google.com/privacy/ads/.

LinkedIn Insight Tag for Analytics & LinkedIn Ads

(1) We use the conversion tracking technology and the retargeting function of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, on our website with your consent. This technology can be used to display personalised ads on LinkedIn to visitors to our website. Furthermore, it is possible to generate anonymous reports on the performance of the ads as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website. The tag establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time. We would like to draw your attention to the fact that we, as the provider of the pages, have no knowledge of the content of the transmitted data or of its use by LinkedIn. The information collected by the LinkedIn Insight tag about your use of our website is encrypted. The cookie is stored in the LinkedIn member’s browser until the member deletes the cookie or the cookie expires (the date of expiration is set on a rolling basis so that it is always six months after the member’s browser most recently loaded the Insight tag).

(2) The data processing is based on your consent and thus is carried out on the legal basis of Art. 6(1)(a) GDPR. You can object to the collection and use of your information for the display of LinkedIn Ads at any time or revoke your consent by changing your cookie settings on our site, for example. LinkedIn members have the option to opt-out of LinkedIn conversion tracking and to block or delete cookies or disable demographic features at https://www.linkedin.com/psettings/advertising/. In LinkedIn’s settings, there is no separate opt-out option for third-party impressions or click tracking for campaigns running on LinkedIn, as all underlying campaigns respect LinkedIn members’ settings. As a non-member, you can also deactivate the LinkedIn Insight Conversion Tool and interest-based advertising by opting out at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

(3) For more information on data collection and use as well as your options and rights in regard to protecting your privacy, see LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy.

5. Newsletter

(1) For registration on our newsletter, we use the “double-opt-in” procedure, that is, we will only send you a newsletter by e-mail if you have provided prior express consent that you want us to activate the newsletter service. We therefore only send newsletters after corresponding registration, that is, with your consent on the basis of Art. 6(1)(a) GDPR.

(2) After you register for the newsletter, we will first send a notification e-mail to the e-mail address you provided and ask you to confirm that you would like to receive our newsletter by clicking a link contained in this e-mail. You confirm your consent to receive the newsletter by clicking the link.

(3) Should you later no longer wish to receive newsletters from us, you can revoke your consent at any time without incurring any costs. A message in text form to the e-mail address marketing@seven2one.de is sufficient for this purpose. You will also find an unsubscribe link in every newsletter, of course.

(4) The newsletter is sent using newsletter service provider MailerLite of MailerLite Limited, a company with its registered office at Ground Floor, 71 Lower Baggot Street, Dublin 2, D02 P593, Ireland. The data processing is carried out on our behalf on the basis of a data processing agreement that ensures that MailerLite only processes the personal information of our website visitors in accordance with our instructions and in compliance with the GDPR.

(5) We would like to draw your attention to the fact that we can evaluate your user behaviour with regard to our newsletter after the newsletter is sent. To make this evaluation possible, the e-mails sent may contain “web beacons”, which are also referred to as tracking/counting pixels. These are single-pixel image files that link to our website and thus allow us to evaluate your user behaviour with regard to our newsletter. This is accomplished by collecting technical information, such as in regard to your browser, your system, your IP address and the time of retrieval, as well as web beacons that are assigned to your e-mail address and linked to a separate ID.

Subject to the express consent of the users, the data processing is carried out on the basis of our legitimate interests within the meaning of Art. 6 (1) (f) GDPR, namely our interest in analysing user behaviour and in optimising the content of our newsletter to meet the expectations of the users. Tracking using web beacons is not possible if you have deactivated the display of images by default in your e-mail program. If you have deactivated such display, the newsletter will not be completely displayed and you may not be able to use all of its features. If you display the images manually, the tracking described above will take place.

6. Comment function for blog and news posts

(1) You have the option of leaving comments on individual posts in our blog and news area. This is a moderated comment function, that is, comments on a post are not published immediately but are activated manually by us. When using this feature, please note that comments and posts are available to everyone. You should therefore check your posts carefully before publication to see whether they contain information that is not intended for the public. In your comments, please also refrain from providing any personal information concerning yourself or third parties. You must expect that your posts will be recorded in search engines and that they will be able to be retrieved worldwide even without specifically accessing our website.

(2) Use of the comment function requires entry of a name, with it also being possible to choose a pseudonym. In addition, a valid e-mail address must be provided. For security reasons, this information is required in case the rights of third parties are violated or illegal content is posted in the comments (such as insults). We will share any complaints about your comments on the blog with you and ask you to comment on them. Use of the comment function is therefore impossible if you fail to provide this information. When your comment is published, the e-mail address you provide will be saved but not made public. Your name will be published if you have not written your comment under a pseudonym.

(3) The legal basis for the processing of the data transmitted when you are using the comment function on blog and news posts is, if and insofar as your consent is given, Art. 6(1)(a) GDPR and otherwise Art. 6(1)(f) GDPR. The data you provide serves the sole purpose (and our legitimate interest) of clarifying any complaints about your comments in the blog and news area, for which we ourselves may be prosecuted under certain circumstances, assuming the complaints are justified. We therefore have a legitimate interest in knowing the identities of the comment authors.

(4) The information you provide will be deleted by us as soon as it is no longer required to achieve the purpose for which it was collected. For example, when our conversation with you about complaints about your comments has come to an end and your comments are no longer being investigated. After you revoke your declared consent or you object to the use of your information on the basis of Art. 6(1)(f) GDPR, your personal information will be deleted within a few days, unless another legal basis requires or permits further storage.

7. Contact forms

If you contact us using one of our contact forms, then your voluntarily provided contact information (such as your name and e-mail address) will only be collected, processed and used for the purpose of recording and answering or processing your enquiry as well as for statistical purposes on the basis of Art. 6(1)(b) and (f) GDPR. When we no longer need your information for these purposes, we will delete it. Your information entered in the form will be transmitted SSL-encrypted to the web server of Seven2one.

8. Social media plug-ins (Facebook, LinkedIn, Twitter)

This website uses “social media plug-ins”. These are currently the plug-ins of the services Facebook, LinkedIn and Twitter. Using these plug-ins, data such as personal information can be sent to these service providers and possibly used by them. The data processing is carried out on the basis of our legitimate interests within the meaning of Art. 6(1)(f) GDPR, namely our interest in analysing, optimising and improving our website, in particular to enable and facilitate sharing of certain content on our website via social networks.

Protection tool Shariff

(1) Seven2one itself does not use social media plug-ins to collect any personal information. In order to prevent information from being transmitted to the service providers without the user’s knowledge, Seven2one uses “Shariff” technology. This ensures that no personal information is shared with the providers of the individual social media plug-ins when you visit the seven2one.de website. If the you click a social media plug-in, information may be transmitted to the service provider and stored there.

(2) Note: More information about the Shariff tool can be found on the provider’s website, Heise Medien GmbH & Co. KG: https://m.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html

Access by service providers

(1) After you click the plug-in, the service provider receives the information that you have accessed the corresponding sub-page of our website. For this to happen, you need neither an account with the service provider nor to be logged in there. If you are logged in to the service provider, this information is directly associated with your account. If you click one of the social media plug-ins and link to the page, for example, the service provider also saves this information in your user account and shares this publicly with your contacts.

(2) If you do not wish to have your profile associated with the service provider, you need to log out of your user account before you click one of the social media plug-ins.

(3) Seven2one has no influence on whether and to what extent the service providers collect personal information. The scope, purpose and storage period of the data collection are not known to us. You need to assume that at least the IP address and device-related information are collected and used. Service providers can use cookies.

(4) You can find out about how data privacy is handled on the websites of the individual service providers:

9. YouTube video integration

(1) YouTube videos are embedded on this website. These videos are stored on https://www.youtube.com and can be played directly from this website. YouTube is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The videos are embedded in “privacy-enhanced mode”. This mode ensures that no personal information is transferred to YouTube if you visit our website without playing a YouTube video.

(2) However, YouTube also uses cookies to collect information about visitors to the YouTube website. YouTube states that it uses these cookies for purposes including collecting video statistics, preventing fraud and improving the user experience. Only if you play the video that is embedded on our website will information be transmitted to YouTube. We have no influence over the transmission of this information. If you do not wish the information collected and transmitted to be associated with your profile on YouTube and/or Google, it is necessary for you to log out before you play the video.

10. Client surveys

(1) We ask our clients to provide us with feedback in client surveys such as the Seven2one Flash Survey. Participation in client surveys is voluntary. In non-anonymous client surveys, we process the following personal information when participants take part: survey responses provided by participants, which may unintentionally include personal information as well as contact details such as surname, first name and e-mail address.

  • Revocation of consent: If you have provided us with consent to process your information, you can revoke this consent at any time with effect for the future. The lawfulness of the processing of your information up until the point of revocation remains unaffected.
  • The right to lodge a complaint with the supervisory authority: You can also lodge a complaint with the competent supervisory authority if you believe that the processing of your information violates applicable law. You can contact the data protection authority responsible for your place of residence or your country or the data protection authority responsible for us.

(2) You are only entitled to the rights described above on the condition that the legal requirements applicable in this respect are fulfilled, even if this is not expressly mentioned in the context of the description above.

(3) If you have any questions regarding the processing of your personal information, your data subject rights or any consent you may have given, you can contact us free of charge. To exercise any of your aforementioned rights, please contact our Data Protection Officer. When you contact us, please ensure that we are able to identify you unambiguously.

11. Data security

We undertake state-of-the-art technical measures to ensure data security, in particular to protect your personal information from risks during data transmission and to keep third parties from gaining knowledge of it. These are adapted to the current state-of-the-art in each case.

12. Data from applicants

You can find our Privacy Policy for applicants on a separate page at https://www.seven2one.de/en/data-privacy-for-job-applicants/

13. Rights of data subjects

(1) As a data subject, you have numerous rights at your disposal. In detail, these are:

  • Right to information: You have the right to receive information about the data we have stored about you.
  • Right of correction and deletion: You can request that we correct incorrect information or delete your information.
  • Restriction of processing: You can request that we restrict the processing of your information.
  • Data portability: If you have provided us with information on the basis of a contract or consent, you may request that you receive the information you have provided in a structured, common and machine-readable format or that we transfer this information to another data controller.
  • Objection to data processing on the legal basis of “legitimate interest”: You have the right to object to data processing by us at any time for reasons arising from your particular situation, insofar as this objection is based on the legal basis of “legitimate interest”. If you exercise your right to object, we will cease processing your information unless we can demonstrate compelling legitimate reasons for further processing that override your rights.
  • Objection to cookies: You can also object to the use of cookies at any time.
  • Revocation of consent: If you have provided us with consent to process your information, you can revoke this consent at any time with effect for the future. The lawfulness of the processing of your information up until the point of revocation remains unaffected.
  • The right to lodge a complaint with the supervisory authority: You can also lodge a complaint with the competent supervisory authority if you believe that the processing of your information violates applicable law. You can contact the data protection authority responsible for your place of residence or your country or the data protection authority responsible for us.

(2) You are only entitled to the rights described above on the condition that the legal requirements applicable in this respect are fulfilled, even if this is not expressly mentioned in the context of the description above.

(3) If you have any questions regarding the processing of your personal information, your data subject rights or any consent you may have given, you can contact us free of charge. To exercise any of your aforementioned rights, please contact our Data Protection Officer. When you contact us, please ensure that we are able to identify you unambiguously.

14. Changes

It may become necessary to amend the content of this Privacy Policy from time to time. We therefore reserve the right to make changes to it at any time. We will also publish the amended version of the Privacy Policy here. The current version of our Privacy Policy applies at the point in time of your visit.

15. Data Protection Officer

You can reach our (external) company Data Protection Officer, Dr Oliver Meyer-van Raay, V-Formation GmbH, Stephanienstrasse 18, 76133 Karlsruhe, Germany, by phone at +49 721 17029034 or by e-mail at om@v-formation.gmbh.

Version 5, Stand: 27.09.2022